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Corporate social responsibility of public media service: analysis of strategy of Czech Television
Krausová, Kateřina ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The aim of the thesis is to explore corporate social responsibility strategy of public media services. The research method endorsed is a case study of Czech Television that combine a multiple source of data such as official documents, archive records and informal interviews. The analysis points out the influence of institutional conditions and stakeholders, describes particular CSR initiatives and the way communication strategies of Czech Television are working. The thesis offers an analytical model which at the same time is describing the functioning logic of CSR strategy in public media services and can be used for further research on CSR in general. Powered by TCPDF (www.tcpdf.org)
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Information system using an external channel management
Lahučký, Roman ; Šimek, Pavel (advisor) ; Jan, Jan (referee)
In this thesis is characterized the specific environment of hotel services and defines the basic requirements of hotel information systems (PMS) using SaaS. They were described classical and modern forms of hotel services distribution, using the Channel Manager (CHM). Therefore, to properly grip the tool had to be described in the basic means of data exchange and application interfaces. An important element linking PMS and CHM are considered secure payment systems. Specific benefits and effectiveness of use CHM Siriona Company S.A. were analysed in terms of PMS Hotel Time a.s., utilized at the hotel Safari Lodge Dvur Kralove Zoo a.s. Applying interconnection of these systems was intended to be faster and more efficient distribution of hotel capacities and prices from PMS to online distribution channels through the CHM, whose functionality was practically analysed, described and was specified overall benefit to the hotel operation economy.
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Hotel software-comprehensive hotel systems
Šilhová, Lenka ; Vaško, Martin (advisor) ; Bakos, Tomáš (referee)
This bachelor's thesis deals with the usage of computer systems in the hotel industry. First part is focused on history, development and integration of technology into this field. Second part is dedicated to concrete products of the company Micros-Fidelio, which is the leader of hotel software market in the Czech Republic.
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